The third magazine that I analysed was Q magazine. The masthead Q was originally going to be Cue as it linked to the idea of cueing a record, ready to play but the name was changed so that it wouldn't be mistaken for a snooker magazine. The letter Q is shown in white, bold writing in a red box. This makes it stand and makes it easily recognisable to people who constantly read it. This gives the magazine a brand identity. The main cover lines acts as a banner because the words ' LILY ALLEN' cover the full width of the page but also the the words 'sexy beast' cleverly links to the photo of the wild cats as they can be seen as beasts. Also the quote ' i am a tiger' links to the photo of the big cats.The word ' exclusive' suggests that it is a one off and specially for this magazine. The colours red, white, blue and black are used alot on this page. All of the names are written in black to show their importance and to make it easy for people to recognise them. The repetition of ' wicked' emphasises the fact that they think she has done something wicked and you need to read to find out what.
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