The second magazine that I analysed was NME. The masthead NME stands for new music express but it is covered up by the picture because they company thinks that people who read it regularly with understand what NME means. It is written in red and bold this makes it stand out and gives it a brand identity. Also the colours red, black, white and yellow are used on every NME magazine. Cover lines are used on the front page to tell what is inside the magazine. They continue to be written in red with extra information written in black. There is a wide range of topics on the front cover this lures in lots of different people. The coverline ' 12 brilliant new bands we have found for you' suggests that the magazine has found this information out just for you, to lure you in and make you want to buy it. Also the coverlines feature many questions these are not for the reader to answer but to lure the reader in so they can find the answer from the article. The photo shows the two men back to back looking at us. This links to the way the names are set out. Placing the text across the bodies suggests that it links to the photo. This takes up most of the page and seems to be the main focus of the magazine whereas the cover lines are on the left hand side in the smallest text on the whole page. The background is a pale colour making the graphics stand out as they are the most important pieces of the magazine and make people want to buy it.
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