The first magazine that I analysed was Kerrang!. The masthead Kerrang!is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. It covers the whole width of the magazine and it is written in bold, white on a black background so it stands out. The exclamation mark emphasises the word and links it to the electric guitar which is usually played loudly. Also it is a brand identity as allows you to recognise it easily.Cover lines are used on the front page to tell what is inside the magazine. The banner ' LOSTPROPHETS' covers the full width of the page and links to the photo of the band and the articles inside the magazine. It is written is written in the same font style and colour as the masthead which makes it one of the first things you notice when picking up the magazine.There is a wide range of topics on the front cover this lures in lots of different people. 'World Exclusive' is written in white in a blue box. This makes it stand out and exclusive implies that the story is promoted to the audience as only being available in this newspaper or magazine. The magazine focuses on 3 man colours blue, white and yellow. These are all bold and colours that you can recognise easily. The magazine offers you a chance to win something and posters this may lure you into buying it.
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